As a massage therapist, you’re probably wondering how much to charge for massages. You know how much training you’ve gone through and how much education cost you. You also might be new in the industry and don’t want to put your fees too high that you don’t get anyone or too low that you’re not making ends meet.
So what’s a good amount to charge? There are a few different ways you can go about charging for your services and we’ll cover them below.
Hourly Massage Rate
The first way is to do a cost per massage. These are one off massages and you’re hoping that you do a good enough job that the client will call in the future and book more sessions.
Although you can start out by charging an hourly rate, you’ll soon learn that you’ll be constantly chasing the next client and feel like you can never get ahead.
Hourly rates will also vary a lot by location. The best way to get an average in your area is to find out what many of your fellow massage therapists are charging.
But also look at how long they’ve been doing this and adjust accordingly. When just starting out, you might want to go a little lower than the average until you build up quite a bit of experience and clientele.
No matter what profession you’re in, many service providers are moving towards a value based package. With this approach, you come up with the best way to offer your services in a solution based approach.
Think about how many massages does it usually take to help someone improve a typical shoulder pain? Or maybe helping them work through chronic migraines.
Figure out the typical number of sessions it might take to work through that and offer that as a package.
By creating packages, you have a better idea of your monthly revenue and how many clients you’ll work with.
Massage Monthly Membership
Once you’re more established and realized how many massages you can do a month, consider offering a monthly membership plan for your clients.
This is taking the gym membership business model and applying it to your own business. Bigger massage businesses like Massage Envy offer this package to smooth out monthly revenue.
By offering monthly memberships, clients can agree to a monthly fee, have access to one massage a month, and have discounted rates for more services for the month.
So how does this help you?
Say you have 10 who sign up for your monthly membership plan at $70/month. You know you’ll be getting $700/month and will just have to work out the details for scheduling. You can also allow rollover, so if they don’t get their massage that month, their massage for that month will roll over to the next month.
Keep track of these rollover massages so you don’t end up having a crazy month of everyone scheduling them out and overbooking you.
Although this isn’t exactly a massage price suggestion, offering gift cards is a great way to increase revenue for later down the road. Many people will give gift cards for holidays and birthdays and it’s up to the recipient to redeem the gift card.
How to Change Current Clients
So what if you already have clients and you want to increase prices or change your pricing structure from hourly to monthly or package deal? Some ways are easier than others to change.
For instance, you probably have several clients who pay hourly and you want to move into a higher hourly or to a different fee structure. With your older clients, it’s probably going to be easier to either increase the hourly rate that they pay.
If they’ve paid the same amount for years, then you just have to tell them that the cost of doing business has been going up and you finally have to increase your hourly rates to reflect that.
You can also suggest they move towards your monthly membership fee structure and give all the benefits that would work for them to do that.
It’s usually more difficult to change current clients than it is to set up a new fee structure for new clients to be a part of.
Use Software to Help
You can choose from a few different pieces of software to help you keep track of your different client fees. The first one is Mind Body Online and it allows you to setup appointments for your massage clients.
If you’re using Square to take payments, then you can also add the Square appointments feature to allow your clients to book their appointments around your schedule. Square will also send reminders for bookings and rescheduling ability as well.
Finally, there is MassageBook that is trying to do everything for your business all in one software. They also have booking capabilities to keep your schedule up to date and easy to maintain.